Smartling is a powerful enterprise platform used by Fortune 500 companies. It's incredibly capable—but it's also incredibly gatekept behind sales calls, custom pricing, and lengthy onboarding processes.
To get started with Smartling, you typically need to:
- Schedule a discovery call with their sales team
- Wait for a custom quote (often starting at $200+/month)
- Go through a multi-week onboarding process
- Assign internal resources to manage the platform
MultiLipi democratizes enterprise-grade translation. You get the same power (AI optimization, analytics, SEO automation) with self-serve simplicity and transparent pricing.
Quick Comparison: The Core Differences
Smartling is "Enterprise Sales-Driven." MultiLipi is "Self-Serve Agile."
| Feature Category | Smartling | MultiLipi |
|---|---|---|
| Aloitus | Sales Call Required | Sign Up & Go Live in 60 Seconds ✅ |
| Hinnoittelu | Custom (Often $200+/mo) | Transparent ($19-$99/mo) ✅ |
| Target Users | Fortune 500 Enterprises | SMBs to Enterprise ✅ |
| AI Search (GEO) | ❌ Not Core Focus | Native LLM Optimization ✅ |
| SEO Automation | Advanced (but complex) | Automated & Simple ✅ |
| Speed to Market | Weeks | Minutes ✅ |
Ease of Use & Translation Quality
The Sales Barrier
Smartling doesn't list transparent pricing. To even know if you can afford it, you need to book a demo with their sales team. This adds friction and slows down decision-making.
For startups and SMBs, Smartling's enterprise approach means:
- Delayed time-to-market (waiting for sales cycles)
- Higher costs (enterprise pricing tiers)
- Complex contracts (annual commitments)
- Overkill features you do not need yet
Our pricing is public, predictable, and simple. You can sign up, connect your site, and launch your first language in less than 60 seconds—no sales call, no contracts, no hidden fees.
⚡ Real Speed: Companies go from signup to live translated site in under 10 minutes on average.
Translation Quality
Smartling offers high-quality neural MT and access to professional translators. MultiLipi does too, but we layer on AI optimization that Smartling doesn't natively provide.
We integrate GPT-4 and Claude to automatically detect and fix awkward phrasing, cultural mismatches, and tone inconsistencies. This happens in the background, so your translations improve continuously without manual intervention.
Beyond Translation: The SEO & GEO Advantage
1. SEO Complexity vs Simplicity
Smartling has advanced SEO features, but they require technical configuration and often need a dedicated SEO specialist to set up correctly.
The MultiLipi Fix:
We automate SEO best practices out of the box. Hreflang tags, XML sitemaps, canonical URLs, and meta tag optimization all happen automatically—no configuration needed.
Zero-Config SEO: 98% of MultiLipi sites achieve 100/100 SEO health scores without any manual setup.
2. The GEO Gap
Smartling was built for the Google era. MultiLipi is built for the AI era.
The MultiLipi Fix:
We're the only platform natively optimizing for Generatiivisen moottorin optimointi (GEO) . Your content is structured to rank in ChatGPT, Claude, Gemini, and other AI agents—not just Google.
By 2026, AI search tools will handle 30-40% of all queries. MultiLipi ensures you're visible in this new landscape.
Control Your Growth: Analytics & Insights
Smartling offers workflow analytics. MultiLipi offers business intelligence.
Revenue Analytics
Track which language versions drive the most conversions, revenue, and engagement. Make data-driven decisions about where to invest.
See your ROI per language in real-time, not just translation progress bars.
Page-Level Insights
Identify which translated pages perform best. Optimize content strategy based on actual user behavior, not assumptions.
Example: "French blog posts get 3x more shares than Spanish" → invest more in French content.
Transparent Pricing: No Sales Calls Required
Smartling: Custom enterprise pricing (often $200-$500+/month minimum). MultiLipi: Clear, public pricing starting at $0.
Free Plan
$0/mo- 10k words
- 1 Language
- Full platform access
Aloitus
$19/mo- 100k words
- 2 Languages
- AI-powered features
Liiketoiminta
$49/mo- 250k words
- 4 Languages
- LLM Optimization ✅
Pro
$99/mo- 500k words
- 6 Languages
- Prioriteettituki
The Bottom Line:
Get enterprise-grade power with startup-friendly pricing. No contracts, no sales calls, no hidden fees.
Migrating from Smartling to MultiLipi
Break free from enterprise complexity. Move to self-serve agility.
Export
Download your Translation Memory (TMX) from Smartling to preserve all previous work.
Connect
Add your site via LiveJS, Sub-domain, or Sub-directory. Takes 60 seconds.
Import
Upload your TMX file so MultiLipi can leverage your existing translations immediately.
Go Live
Publish all languages instantly. No more waiting for account managers or onboarding cycles.
The Verdict: Agility Beats Bureaucracy
Smartling is for enterprises with dedicated localization teams who need complex workflow management and don't mind long sales cycles.
MultiLipi is for growth teams who want enterprise power with self-serve speed and transparent pricing.